PPC Marketing – Driving Traffic

The Quickest way to drive targeted traffic to your webisite is definitely Pay Per Click (PPC)marketing. PPC can be overwhelming and can get expensive very quickly!! This is not throwing an ad up on a billboard or in the local paper. Google makes you work way beyond placing your ad. They want relevance for the user, the advertiser and their company. Their algorithms are as obscure as a “secret sauce”.

PPC is available to you on Google, Yahoo and Bing (formerly MSN).

So as a newbie, where do we turn?

Here are some resources you will find useful. There is much to learn and diving in head first to PPC can max out your credit card quickly if you do not take the time to learn how to manage an internet marketing campaign efficiently. Once you learn how to set up a PPC campaign you will be continually managing and tweaking them for efficiency and optimized profits. There are tons of resources out there, like everything else –some good — some not so good. Google’s training tools are good for learning the system itself but not so helpful in marketing and getting results. We are in no way saying you need to spend money to learn adwords. Google has free sources and tools and you can find other free sources as well. We are simply sharing what we have tried out. Here are worthwhile resources if you are new to PPC.

Perry Marshall’s Definitive Guide to Adwords($49) — this is a MUST! This e-book covers the essentials and gives great marketing tips.

A Must Read To Learn Google Adwords

PPC Domination by Jim Yaghi and Magnetic Sponsoring. This one is more expensive ($497) but gives you the very basic information -lots of videos and is for someone who has never done adwords –there are lots of marketing tips in this one beyond the adwords logistics — There’s a top earner in my company that is always endorsing this one which is what led me to buy it.

Double Digit CTR by James Schramko (Videos, Audio and E-book for $37 with no fluff – he gets right to the point). This course includes audio, video and an e-book. It is geared toward Affiliate Marketing, but I found it to be very useful in that he gets right to the point and to what works. He also has a lot or resources for tools that you may want to implement into your strategy after you get going. This isn’t going to be good for a true beginner. I think this is useful after you have a campaign going and need to learn how to optimize and set new strategies beyond the basics.

This A Good No Hype Course On PPC Marketing

We are continually getting e-books and videos to try and get all the knowledge available on adwords as this is the driving force. Drive traffic effectively and sales will be made. We will weed out the junk and share what is worthwhile.

Introduction To Google Adwords – How It Works

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