Landing Page Cash Machine Product Review

Here’s What Perry Marshall Had To Say about “The Landing Page Cash Machine”

Let’s say you pay 50 cents for a click and Barbara in Oregon goes to your website and spends 8 seconds seeing what you’re selling… then leaves.

50 cents divided by 8 seconds is $225.00 per hour. Barbara in Oregon’s attention is pretty expensive, wouldn’t you say?

Attention is the most precious commodity in the world today, and when you’ve got it, you’d better use it effectively. Seconds are ticking by.

Mark Widawer, a senior member of my AdWords Mastermind, wrote the book
‘Landing Page Cash Machine’ which focuses on that vitally important 5 to 30 seconds after Barbara comes to your website.

Mark sez:

‘Paypal is real money, but most people don’t look at it that way. They think about it as play money. I know I do. ‘Making a payment for something I want (but don’t necessarily need) is much easier when I can spend Paypal money.

‘I was discussing this very thing with Joel Comm (Adsense Secrets) and he agreed. But he described it a bit more colorfully. ‘Honey, I didn’t really spend that money because the checking account looks the same.’

‘I can joke about this a bit because I have real numbers to back it up. I get more sales every day simply because I accept Paypal.

‘Over the last 5 days, fully 51.1% of my sales were paid for by Paypal.
Other days, the number is closer to 75%. It’s impossible to say if ALL of those sales only happened because I accept Paypal, but I think it’s safe to say that a fair number of them did.

‘Think about your own buying habits. If you find yourself more inclined to buy when you can pay with Paypal, your clients likely would, too.’

*Add Graphical Credibility to your Website

People naturally associate one good thing with another. So let’s use that fact to our own advantage to transfer some of the credibility of your business associations to you.

Brick and mortar shops do this all the time, simply by putting stickers in their window for MasterCard, Visa, American Express and Discover card.

You can do the same by putting logos for these organizations on your
website. Not only will you appear to be a more legitimate web store (after all, at least your bank thinks you’re legitimate), but some people will only buy if you accept certain forms of payment.

And that’s what the prior section was about, regarding Paypal.

(Mark’s book has links to images like these, as well as PHP and ASP scripts that implement other functions he recommends adding to your site.)

*Autoresponder Strategies

On your website, you can offer a white paper, an ebook, a multi-part course delivered via email (called mini-course), or even a free registration for a teleseminar.

Put the signup form (called an ‘opt-in form’) on your website near the top, well highlighted, and very clear.

Make an offer to your visitor for this free information. All he has to do is enter his name and email address and they will receive the information via email.

Then you spoon feed tips and recommendations to them via your autoresponder, so that even if they never read the book (they meant to but then the phone rang…) they still get the benefit.

The Autoresponder sequence does these things for you:

-Demonstrates (not claims) that you are an expert -Educates your prospect about your field -Helps your prospect self-qualify herself -Helps your prospect know, like, and trust you -Encourages her to BUY your product

The nice part about this is that you can take all of last year’s
newsletters, edit them a bit, load them up in your autoresponder, and now entire marketing funnels are automated for long periods of time. This takes a lot of work off your hands!

I can’t say enough good things about Mark’s Landing Page Cash Machine book. You can open it and go through it, page by page, making incremental improvements in 10-15 minute stints and get real tangible growth in your sales by the very next day.

And most of the time when Mark gives you something to do (like put a little piece of code on your page) he gives you that piece of code or takes you to where you can easily get it.

Very handy.

Take a look and start getting more back from every click today: TheLandingPageMachine

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